CATALOG ART DIRECTION
Catalog Art Direction appeals to my analytical side as much as my creative one. It allows me to apply my background in Product Merchandising within a structured, strategic workflow similar to campaign shoots - while adding greater complexity around budget, timelines, and resources. This balance has strengthened me as a creative manager who can support the business without compromising the integrity of the creative.
Responsibilities: Translate the Co-Founders/CEO and SVP’s creative direction into all brand content, centered on a national catalog built to drive revenue. Oversee teams from pre-production through post, act as On-Set Art Director, and collaborate cross-functionally to develop campaign narratives and content strategies that elevate the brand while supporting business performance.
