E-COMMERCE ART DIRECTION

With experience across both marketing and merchandising, e-commerce art direction comes naturally to me. It allows me to apply my strengths in product styling, highlighting top-performing items, prioritizing key trend stories, and ensuring a consistent, compelling brand presence at every touchpoint.

Responsibilities: Lead the seasonal execution of product photography for all new third-party SKUs across every Sam Edelman label, ensuring timely and accurate upload to the e-commerce site. Oversee internal and freelance teams across art direction, sample coordination, and post-production content management to guarantee that every purchased product is supported by high-quality, on-brand imagery. My role in E-Commerce Art Direction is ensuring the brand story is consistently expressed at every customer touchpoint — even within something as foundational as a product image. This requires a careful balance of clearly communicating product details while creating imagery that inspires confidence and drives purchase.

CIRCUS NY BY SAM EDELMAN SPRING 2024 RTW PDP IMAGERY