E-COMMERCE & PDP

With my experience in both marketing & merchandising, product photography art direction comes very naturally to me as it allows me to use my skills in product styling, merchandising top bought items, prioritizing key trend stories, and ensuring the overall image of the brand is delivered at every moment.

Responsibilities: Direct and mentor in-house and external creative partners—including photographers, stylists, videographers, and retouchers—to

deliver consistently high-quality brand storytelling via our product pages.

CIRCUS NY BY SAM EDELMAN SPRING 2024 RTW PDP IMAGERY

CIRCUS NY BY SAM EDELMAN HOLIDAY 2023 RTW PDP IMAGERY