CAMPAIGN ART DIRECTION
As an artist in both mediums of concept art direction and photography, creative campaign photoshoots are where my skills truly shine. My incessant creativity, obsessive organization and constant monitoring of the business allows me to effectively collaborate and execute impactful assets - including still photo, short-form video, and socially-native content.
Responsibilities: Execution of the Co-Founders/CEO & SVP’s Creative Direction across all creative content for each brand in the Sam Edelman portfolio: Sam Edelman, Circus NY by Sam Edelman, and Sam & Libby. Management of internal and contract team members in pre-production, on-set, and post-production workflows. On-set Art Direction and Movement Director. At the center of my role, I partner with Senior Leadership as well as Merchandising, Design, and Sales teams to define campaign visions, seasonal narratives, and content strategies that align with business goals and elevate the brand identity while ensuring each label retains its individual voice.
SAM EDELMAN FALL 2024 CATALOG CAMPAIGN
PHOTO: LIBBY EDELMAN
PRODUCER: OLIVIA ROGERS
TALENT: KENNIDY HUNTER & SIF SAGA
STUDIO + PRODUCTION SUPPORT: SLATE STUDIOS WITH HEATHER LYONS
STYLIST: DANIEL GAINES
STYLING ASSISTANT: ASHLEY WEILER
HAIR: MARIANA PINEDA
MAKEUP: ANDI BISBAL
LIGHTING DIRECTOR: GABRIEL DE MOURA
DP: ALLY MARTIN
VIDEO EDITOR: ALEX LEOMBRUNO
STILL LIFE PHOTO (STUDIO): DICHEN CHEN
PHOTO ASSISTANTS: JESSICA LICATA, THEO CHOI
DIGITAL TECHS: JAMES GERRISH, STEVEN RUGGERIO
STILL LIFE & PARTS MODEL PHOTO (LOCATION): MCGUIRE MCMANUS
SET DESIGNER: CODY ROGERS
SET DESIGN TEAM: NICOLETTE SCHLINK, NIKKI KAUTEN
BRAND TEAM: DOTTIE GRUBB, JESSICA SODOKOFF, ABBY BIBLE, GRACIE WEST
CIRCUS NY BY SAM EDELMAN SUMMER 2024 CAMPAIGN
PHOTO: LIBBY EDELMAN
PRODUCER: OLIVIA ROGERS
TALENT: ANASTASIA KOLGANOVA
STUDIO + PRODUCTION SUPPORT: SLATE STUDIOS WITH HEATHER LYONS
HAIR: CHIKA NISHIYAMA
MAKEUP: MAYA RENNE
LIGHTING DIRECTOR: GABRIEL DE MOURA
DP: ALLY MARTIN
VIDEO EDITOR: ALEX LEOMBRUNO
STILL LIFE PHOTO: CARLY TUMEN
SET DESIGNER: JENNA TEDESCO
CIRCUS NY BY SAM EDELMAN SPRING 2024 CAMPAIGN
PHOTO: LIBBY EDELMAN
PRODUCER: OLIVIA ROGERS
TALENT: JADE HUBER & VIENNA SKYE
HAIR: CHIKA NISHIYAMA
MAKEUP: MAYA RENNE
PHOTO ASST. + DIGI TECH: GABRIEL DE MOURA
DP: ALLY MARTIN
VIDEO EDITOR: ALEX LEOMBRUNO
STILL LIFE PHOTO: CARLY TUMEN
BRAND TEAM: ABBY BIBLE, LAUREN CORRADO, GRACIE WEST
CIRCUS NY BY SAM EDELMAN HOLIDAY 2023 CAMPAIGN
