CAMPAIGN ART DIRECTION
As a classically trained artist and photographer, campaign photoshoots are where my creativity truly shines. My obsession with brand storytelling and customer dialogue allows for both an inspirational yet highly dynamic creative environment in which my team and I create meaningful content across a 360-degree strategy.
Responsibilities: Execute the Co-Founders/CEO & SVP’s creative vision across all content for the Sam Edelman portfolio: Sam Edelman, Circus NY by Sam Edelman, and Sam & Libby. Lead internal and freelance teams through pre-production, on-set, and post-production while serving as On-Set Art Director. Partner with Leadership, Merchandising, Design, and Sales to shape campaign direction, seasonal storytelling, and content strategy that drives business goals awhile preserving each brand’s distinct voice.
SAM EDELMAN DUET GLOBAL LAUNCH CAMPAIGN
PHOTO: LIBBY EDELMAN
ART DIRECTOR: CELESTE MILLER
PRODUCER: OLIVIA ROGERS
TALENT: CHARLOTTE LAWRENCE
STYLIST: SIENA MONTESANO
STYLING ASSISTANT: JESS MCATEE
MAKEUP: ALEXANDRA FRENCH
HAIR: JACOB ROZENBERG
HAIR ASSISTANT: MICHAELLA GARFINKEL
LIGHTING: GABRIEL DE MOURA
DP: LEO HSU
STILL LIFE PHOTO: DICHEN CHEN
PHOTO ASSISTANT: ETTIENE PELISSIER
DIGITAL TECH: STEVEN RUGGERIO
SET DESIGNER: CODY ROGERS
SET DESIGN TEAM: NICOLETTE SCHLINK, ERIK BRAMBILA, ZANE FARAOLA
BTS PHOTO: MATT WEINBERGER
BTS VIDEO: ALEX TEPPER
BRAND TEAM: DOTTIE GRUBB, GRACIE WEST, PARLUX LTD.
STUDIO + POST PRODUCTION: SLATE STUDIOS WITH HEATHER LYONS
CIRCUS NY BY SAM EDELMAN SUMMER 2024 CAMPAIGN
PHOTO: LIBBY EDELMAN
PRODUCER: OLIVIA ROGERS
TALENT: ANASTASIA KOLGANOVA
STUDIO + PRODUCTION SUPPORT: SLATE STUDIOS WITH HEATHER LYONS
HAIR: CHIKA NISHIYAMA
MAKEUP: MAYA RENNE
LIGHTING DIRECTOR: GABRIEL DE MOURA
DP: ALLY MARTIN
VIDEO EDITOR: ALEX LEOMBRUNO
STILL LIFE PHOTO: CARLY TUMEN
SET DESIGNER: JENNA TEDESCO
BRAND TEAM: ABBY BIBLE, GRACIE WEST
CIRCUS NY BY SAM EDELMAN SPRING 2024 CAMPAIGN
PHOTO: LIBBY EDELMAN
PRODUCER: OLIVIA ROGERS
TALENT: JADE HUBER & VIENNA SKYE
HAIR: CHIKA NISHIYAMA
MAKEUP: MAYA RENNE
PHOTO ASST. + DIGI TECH: GABRIEL DE MOURA
DP: ALLY MARTIN
VIDEO EDITOR: ALEX LEOMBRUNO
STILL LIFE PHOTO: CARLY TUMEN
BRAND TEAM: ABBY BIBLE, LAUREN CORRADO, GRACIE WEST
CIRCUS NY BY SAM EDELMAN HOLIDAY 2023 CAMPAIGN
