WORK EXPERIENCE
Sam Edelman, Art Director
November 2023-Present | New York, NY
- Lead creative direction and oversee concept-to-final execution for all editorial, catalog, and e-commerce content across the Sam Edelman portfolio (Sam Edelman, Circus NY, Sam & Libby), ensuring brand storytelling and visual consistency across every channel. 
- Partner with Senior Leadership including the Co-Founder & CEO, as well as Merchandising, Design, and Social teams to define campaign vision, seasonal narratives, and content strategies that align with business goals and elevate brand identity. 
- Direct and mentor in-house and external creative partners—including photographers, stylists, videographers, and retouchers—to deliver consistently high-quality brand storytelling. 
- Oversee post-production workflows (retouching, video editing, and asset management) to maintain creative quality, efficiency, and a cohesive visual language across digital, print, and social platforms. 
Sam Edelman, Senior Merchandising Specialist
November 2022-November 2023 | New York, NY
- Combined trend forecasting, brand vision, and business strategy to inform the creative direction and seasonal product assortments & styling for Circus NY, Sam Edelman’s Gen Z-focused lifestyle brand. 
- Led visual and strategic presentations of seasonal collections to internal teams and key retail partners, reinforcing cohesive storytelling across wholesale, retail, and digital channels and refine product positioning. 
- Analyzed market and consumer insights to influence product strategy, refine brand positioning, and support data-driven design decisions. 
Sam Edelman, Junior Art Director
April 2021-November 2022 | New York, NY
- Assisted the Art Director and the Senior Marketing Manager with seasonal photoshoots, including location scouting, sample coordination, post-production coordination, and on-set production assistance 
- Digitally designed still + time-based content for social, web & paid media channels including homepage assets, marketing emails, IG stories, etc. 
Tory Burch, Photo Production Intern
June 2018-August 2018 | New York, NY
- Assisted the Director of Creative Production with styling prep, vendor coordination, invoicing, and scheduling to support seamless shoot execution and cross-team communication. 
AWARDS & FEATURES
CFDA Future Fashion Graduate Showcase, Innovation in Women’s Apparel
- Ondine Friday: Senior Thesis, Summer 2020 
Tapestry Annual Intern Case Study Competition, 1st Place
- Handbags of the Future, Summer 2019 
Vogue Italia, Photography Feature
- Designer, collaboration with photographer, Spring 2017 
STUDENT ACTIVITIES
SCAD Fashion Show, Runway & Fit Model, Savannah, GA
Spring 2017- Spring 2020
- Gained enhanced understanding of garment and show production. 
L.A. Fashion Festival Official Selection, Emerging Category
- au philia, Fall 2019 
SCADpro x Mission Statement, Project Leader, Savannah, GA
Fall 2018
- SCAD collaborated with Mission Statement, Hilary Swank's fashion brand, to assist in the research and development of concepts to communicate the quality and performance features of the clothing through a social media strategy and a “hands-on” experience for the online customer. 
The Manor, SCAD’s Fashion Magazine.
- Fashion Blog writer/stylist, March 2017 
Photo by Emma Craft
EDUCATION
B.F.A. in Fashion Marketing and Management
Savannah College of Art and Design, Savannah, Georgia.
- Summa Cum Laude 
- Minor in Photography 
- GPA: 4.0 
- Dean’s List: 2016-2020 
Study Abroad Experience, Savannah College of Art and Design, Hong Kong.
- Winter 2018 
- Studied courses in textiles and studio photography over 10 weeks 
SKILLS
Software
- Adobe Photoshop 
- Adobe Illustrator 
- Adobe Lightroom 
- Adobe InDesign 
- Capture One 
- Microsoft Office 
Industry Skills
- Creative Concept 
- On-Set Art Direction 
- Content Strategy & Planning 
- Social Media Management & Strategy 
- Styling 
- Digital & Visual Merchandising 
- Trend Analysis 
- Digital & Film Photography 
Soft Skills
- Leadership 
- Organization 
- Adaptability 
- Time Management 
- Ambition 
- Communication 
CERTIFICATIONS
Social Media Marketing Certification | Hubspot Academy 2020
Best practices of social media marketing such as social listening, paid ads, organic content creation & content strategy
Inbound Marketing Certification | Hubspot Academy 2019
Best practices of inbound customer acquisition such as social promotion, nurturing leads & content creation
 
                
              