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WORK EXPERIENCE

Sam Edelman, Art Director

November 2023-Present | New York, NY

  • Lead creative direction and oversee concept-to-final execution for all editorial, catalog, and e-commerce content across the Sam Edelman portfolio (Sam Edelman, Circus NY, Sam & Libby), ensuring brand storytelling and visual consistency across every channel.

  • Partner with Senior Leadership including the Co-Founder & CEO, as well as Merchandising, Design, and Social teams to define campaign vision, seasonal narratives, and content strategies that align with business goals and elevate brand identity.

  • Direct and mentor in-house and external creative partners—including photographers, stylists, videographers, and retouchers—to deliver consistently high-quality brand storytelling.

  • Oversee post-production workflows (retouching, video editing, and asset management) to maintain creative quality, efficiency, and a cohesive visual language across digital, print, and social platforms.

Sam Edelman, Senior Merchandising Specialist

November 2022-November 2023 | New York, NY

  • Combined trend forecasting, brand vision, and business strategy to inform the creative direction and seasonal product assortments & styling for Circus NY, Sam Edelman’s Gen Z-focused lifestyle brand.

  • Led visual and strategic presentations of seasonal collections to internal teams and key retail partners, reinforcing cohesive storytelling across wholesale, retail, and digital channels and refine product positioning.

  • Analyzed market and consumer insights to influence product strategy, refine brand positioning, and support data-driven design decisions.

Sam Edelman, Junior Art Director

April 2021-November 2022 | New York, NY

  • Assisted the Art Director and the Senior Marketing Manager with seasonal photoshoots, including location scouting, sample coordination, post-production coordination, and on-set production assistance

  • Digitally designed still + time-based content for social, web & paid media channels including homepage assets, marketing emails, IG stories, etc.

Tory Burch, Photo Production Intern

June 2018-August 2018 | New York, NY

  • Assisted the Director of Creative Production with styling prep, vendor coordination, invoicing, and scheduling to support seamless shoot execution and cross-team communication.

AWARDS & FEATURES

CFDA Future Fashion Graduate Showcase, Innovation in Women’s Apparel

  • Ondine Friday: Senior Thesis, Summer 2020

Tapestry Annual Intern Case Study Competition, 1st Place

  • Handbags of the Future, Summer 2019

Vogue Italia, Photography Feature

  • Designer, collaboration with photographer, Spring 2017

STUDENT ACTIVITIES

SCAD Fashion Show, Runway & Fit Model, Savannah, GA

Spring 2017- Spring 2020

  • Gained enhanced understanding of garment and show production.

L.A. Fashion Festival Official Selection, Emerging Category

  • au philia, Fall 2019

SCADpro x Mission Statement, Project Leader, Savannah, GA

Fall 2018

  • SCAD collaborated with Mission Statement, Hilary Swank's fashion brand, to assist in the research and development of concepts to communicate the quality and performance features of the clothing through a social media strategy and a “hands-on” experience for the online customer. 

The Manor, SCAD’s Fashion Magazine.

  • Fashion Blog writer/stylist, March 2017

Photo by Emma Craft

Photo by Emma Craft

EDUCATION

B.F.A. in Fashion Marketing and Management

Savannah College of Art and Design, Savannah, Georgia.

  • Summa Cum Laude

  • Minor in Photography

  • GPA: 4.0 

  • Dean’s List: 2016-2020

Study Abroad Experience, Savannah College of Art and Design, Hong Kong.

  •  Winter 2018

  • Studied courses in textiles and studio photography over 10 weeks

SKILLS

Software

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Lightroom

  • Adobe InDesign

  • Capture One

  • Microsoft Office

Industry Skills

  • Creative Concept

  • On-Set Art Direction

  • Content Strategy & Planning

  • Social Media Management & Strategy

  • Styling

  • Digital & Visual Merchandising

  • Trend Analysis

  • Digital & Film Photography

Soft Skills

  • Leadership

  • Organization

  • Adaptability

  • Time Management

  • Ambition

  • Communication

CERTIFICATIONS

Social Media Marketing Certification | Hubspot Academy 2020

Best practices of social media marketing such as social listening, paid ads, organic content creation & content strategy

Inbound Marketing Certification | Hubspot Academy 2019

Best practices of inbound customer acquisition such as social promotion, nurturing leads & content creation