CELESTE MILLER
Senior Art Director | Brand Storytelling & Creative Direction
PROFILE
Senior Art Director specializing in fashion brand storytelling across campaign, editorial, and e-commerce content. Combines creative vision, merchandising expertise, and strategic leadership to build compelling brand narratives that drive both cultural relevance and business growth. Experienced in leading multi-brand creative initiatives, managing cross-functional teams, and translating business objectives into distinctive visual worlds.
EDUCATION
SAVANNAH COLLEGE OF ART AND DESIGN (SCAD), Savannah
B.F.A.: Fashion Marketing & Management, May 2020
• Minor: Photography
• Summa Cum Laude
• CFDA Future Fashion Graduate Showcase Award Recipient
• SCAD Hong Kong Study Abroad Program (Textiles & Photography)
EXPERIENCE
Senior Art Director, SAM EDELMAN, New York | Nov 2025 to Present
• Partner with Founder and CEO to define and evolve visual identity across
• campaign, editorial, celebrity partnerships, e-commerce, and seasonal marketing initiatives.
• Lead creative direction across a three-brand portfolio including Sam Edelman, Sam Edelman International, Sam & Libby, and Circus NY.
• Oversee creative development and execution for annual campaign, catalog, e- commerce, and special project productions, ensuring cohesive storytelling across all consumer touchpoints. Directed creative for the launch of the Sam Edelman Duet fragrance and Holiday campaign featuring celebrity ambassador Charlotte Lawrence.
• Manage a network of freelance creatives, photographers, stylists, production partners, and retouchers while mentoring junior team members and fostering creative growth.
• Establish and uphold brand standards across content channels while balancing creative innovation with business objectives.
Art Director, SAM EDELMAN, New York | Feb 2024 to Nov 2025
• Concepted and directed editorial, catalog, campaign, and e-commerce productions supporting seasonal brand initiatives.
• Led creative development from concept through post-production across multiple categories and marketing channels.
• Partnered closely with marketing, merchandising, and executive leadership teams to create integrated content strategies aligned with brand and commercial goals.
• Directed pre-production planning including creative briefs, casting, location scouting, styling direction, and shot development.
• Maintained creative consistency across seasonal storytelling, ensuring alignment between campaign messaging and commerce content.
Senior Specialist, Product Merchandising, SAM EDELMAN, New York | Nov 2022 to Feb 2024
• Conducted trend forecasting, competitive analysis, and consumer research to inform seasonal product and storytelling strategies.
• Collaborated with cross-functional leadership teams to align product assortments, brand positioning, and commercial objectives.
• Presented seasonal concepts, trend narratives, and market insights to internal stakeholders and external partners.
• Developed expertise in connecting customer behavior, merchandising strategy, and brand storytelling—an approach that continues to inform creative decision-making.
Junior Art Director, SAM EDELMAN, New York | Apr 2021 to Nov 2022
• Supported seasonal campaign development and visual storytelling initiatives in collaboration with senior creative and marketing leadership.
• Executed creative assets across digital channels while partnering with merchandising, marketing, and production teams to deliver cohesive customer-facing brand experiences.
Visual Merchandising Intern, KATE SPADE, New York | Jun 2019 to Aug 2019
• Supported North America visual merchandising initiatives through floorset execution, styling, and training content development that reinforced brand standards across retail locations.
Photo Production Intern, TORY BURCH, New York | Jun 2018 to Aug 2018
• Supported photo production through shoot logistics, styling preparation, and cross-functional coordination
Photo by Emma Craft
SKILLS
• Creative Direction
• Content Strategy
• Cross-Functional Collaboration
• Figma
• Brand Storytelling
• Team Leadership
• Retouching & Asset Management
• Capture One
• Campaign Development
• Production Management
• Graphic Design
• Editorial Art Direction
• Trend & Consumer Insights
• Adobe Creative Suite
LANGUAGES
French, English