WORK EXPERIENCE
Sam Edelman, Art Director
November 2023-Present | New York, NY
Lead creative direction and oversee concept-to-final execution for all editorial, catalog, and e-commerce content across the Sam Edelman portfolio (Sam Edelman, Circus NY, Sam & Libby), ensuring brand storytelling and visual consistency across every channel.
Partner with Senior Leadership including the Co-Founder & CEO, as well as Merchandising, Design, and Social teams to define campaign vision, seasonal narratives, and content strategies that align with business goals and elevate brand identity.
Direct and mentor in-house and external creative partners—including photographers, stylists, videographers, and retouchers—to deliver consistently high-quality brand storytelling.
Oversee post-production workflows (retouching, video editing, and asset management) to maintain creative quality, efficiency, and a cohesive visual language across digital, print, and social platforms.
Sam Edelman, Senior Merchandising Specialist
November 2022-November 2023 | New York, NY
Combined trend forecasting, brand vision, and business strategy to inform the creative direction and seasonal product assortments & styling for Circus NY, Sam Edelman’s Gen Z-focused lifestyle brand.
Led visual and strategic presentations of seasonal collections to internal teams and key retail partners, reinforcing cohesive storytelling across wholesale, retail, and digital channels and refine product positioning.
Analyzed market and consumer insights to influence product strategy, refine brand positioning, and support data-driven design decisions.
Sam Edelman, Junior Art Director
April 2021-November 2022 | New York, NY
Assisted the Art Director and the Senior Marketing Manager with seasonal photoshoots, including location scouting, sample coordination, post-production coordination, and on-set production assistance
Digitally designed still + time-based content for social, web & paid media channels including homepage assets, marketing emails, IG stories, etc.
Tory Burch, Photo Production Intern
June 2018-August 2018 | New York, NY
Assisted the Director of Creative Production with styling prep, vendor coordination, invoicing, and scheduling to support seamless shoot execution and cross-team communication.
AWARDS & FEATURES
CFDA Future Fashion Graduate Showcase, Innovation in Women’s Apparel
Ondine Friday: Senior Thesis, Summer 2020
Tapestry Annual Intern Case Study Competition, 1st Place
Handbags of the Future, Summer 2019
Vogue Italia, Photography Feature
Designer, collaboration with photographer, Spring 2017
STUDENT ACTIVITIES
SCAD Fashion Show, Runway & Fit Model, Savannah, GA
Spring 2017- Spring 2020
Gained enhanced understanding of garment and show production.
L.A. Fashion Festival Official Selection, Emerging Category
au philia, Fall 2019
SCADpro x Mission Statement, Project Leader, Savannah, GA
Fall 2018
SCAD collaborated with Mission Statement, Hilary Swank's fashion brand, to assist in the research and development of concepts to communicate the quality and performance features of the clothing through a social media strategy and a “hands-on” experience for the online customer.
The Manor, SCAD’s Fashion Magazine.
Fashion Blog writer/stylist, March 2017
Photo by Emma Craft
EDUCATION
B.F.A. in Fashion Marketing and Management
Savannah College of Art and Design, Savannah, Georgia.
Summa Cum Laude
Minor in Photography
GPA: 4.0
Dean’s List: 2016-2020
Study Abroad Experience, Savannah College of Art and Design, Hong Kong.
Winter 2018
Studied courses in textiles and studio photography over 10 weeks
SKILLS
Software
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe InDesign
Capture One
Microsoft Office
Industry Skills
Creative Concept
On-Set Art Direction
Content Strategy & Planning
Social Media Management & Strategy
Styling
Digital & Visual Merchandising
Trend Analysis
Digital & Film Photography
Soft Skills
Leadership
Organization
Adaptability
Time Management
Ambition
Communication
CERTIFICATIONS
Social Media Marketing Certification | Hubspot Academy 2020
Best practices of social media marketing such as social listening, paid ads, organic content creation & content strategy
Inbound Marketing Certification | Hubspot Academy 2019
Best practices of inbound customer acquisition such as social promotion, nurturing leads & content creation