MONCLER BUYING PLAN
Brand Management, Buying Plan, Trend Forecasting by Celeste Miller
In the course of 10 weeks, my team composed an educated, hypothetical, seasonal buying plan for the luxury outerwear giant. This included company research, market analysis, trend awareness, and stock calculations for the final two quarters of Moncler’s A/W 19, with a focus on female outerwear in the U.S..
Made in collaboration with Carlo Pardo & Andrea Penalba.
New Product Ideations
90’s Color Fabrication
Oversized
Mixed Materials
J.W. Anderson collaboration predictive moodboard
Simone Rocha collaboration predictive moodboard
Photos and images from moncler.com & Vogue.
Full presentation can be found here.